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Making the world a burger place.
Back in 1980, a simple Texan began a singular quest. He searched high and low seeking the best that a hamburger could be. He hungered for perfection in an imperfect world. All he found were warmed-over compromises between bland slices of bread. The burger culture had sullied an American institution.
Then in the still of a sultry summer night, a voice spoke to him, “Let them build it and they will come.” While he wasn’t exactly sure what the message meant—and there were no follow-up communications—the Texan did the only thing he knew to do.
Finding mediocrity unacceptable, he took a wrong and made it right. He took the frozen and made it fresh. He built his own burger and his own burger place right in the heart of San Antonio, Texas. And then because the man had a sense of humor, he named this place Fuddruckers.